Prairie Heating & Air

prairieheating.example · Inspected October 6, 2026

We went through your site the way a good inspector goes through a house: eight checks, each marked passed, needs work or failed, with the evidence behind every mark.

Inspected by Nathan Hitchings, Hitchings Creative

The verdict

Room to grow

The foundation holds. Steady monthly fixes will bring in more calls.

2 of 8 checks passed. In good order: Shows up on the map and Email set up right. Biggest gaps: Turns visitors into leads, Speed on phones, Mentioned by AI and 3 more.

RecommendedGrowth

2 of 8checks passed

2 passed
3 needs work
3 failed
0 not confirmed

Technical foundation

Needs work · out of 100

Titles, descriptions, headings, broken links and whether Google can list each page, across 14 pages. Content, local search and speed are separate checks below.

Performance score

Poor · out of 100

Google’s own Lighthouse test of how fast and smooth the site is on a phone.

Fix first

The 3 changes worth making first

1
Make the phone number tappable
What’s wrong
The only phone number is in the footer, and it isn’t a tap-to-call link.
Why it matters
Visitors on a phone have to scroll for it and copy it by hand, and many won’t bother.
What we’d do
Make the number a tap-to-call link, in the header of every page.
2
Add a page for each service you offer
What’s wrong
No page of its own yet for Furnace repair and Duct cleaning.
Why it matters
Dedicated service pages give Google a clearer match for what customers are searching for, improving your chances of appearing in relevant results.
What we’d do
Write one page per service: what it is, who it’s for, the area you serve and how to get in touch.
3
Speed up the homepage on phones
What’s wrong
The main content takes 9.2 seconds to load in Google’s phone test; we look for under 4.5 seconds.
Why it matters
People on a phone give up on slow pages, and Google counts speed as one of its signals.
What we’d do
Resize and compress the three large photos at the top, and load less code up front.

Market opportunities

Where customers are searching and finding someone else

From the actual search results we checked, not estimates.

Furnace repair
Competitors have pages for this service. You don’t have one yet.
We checked 6 searches for “Furnace repair” around Springfield, IL and Chatham, IL; your site was in the top 10 for 1. 11 of the 18 top results were pages built for this service, from sites like capitalcomfort.example and lincolnlandhvac.example.
Duct cleaning
Customers search for this, and you don’t have a page for it yet.
We checked 4 searches for “Duct cleaning” around Springfield, IL; your site was in the top 10 for 0. The top results came from sites like cleanairspringfield.example and capitalcomfort.example. Google showed map results for 3 of these searches, without you in them.

What we inspected

All 8 checks

Speed on phonesFailed
The main content takes 9.2 seconds to load in Google’s phone test (performance score 34); we look for under 4.5 seconds.
Found on GoogleNeeds work
6 title, description or structure issues to fix across 14 pages.
Shows up on the mapPassed
Shows in Google’s map results for 4 of 5 searches that had them (listed as “Prairie Heating & Air”).
Mentioned by AIFailed
Named in 0 of 12 AI answers from Perplexity and Claude to questions customers ask. A starting point to measure against, since answers vary from one asking to the next.
A page for every serviceNeeds work
3 of 5 services have their own page. Missing: Furnace repair, Duct cleaning.
Turns visitors into leadsFailed
There’s no phone number on the homepage; nothing tracks visits or calls, so leads from the site can’t be counted.
Secure and trustworthyNeeds work
Secure connection, but 3 broken links, no business details (structured data) for Google.
Email set up rightPassed
SPF and DMARC records are in place. (A configuration check, not a delivery guarantee.)

How we checked

Your site
We crawled 14 pages of prairieheating.example and ran Google’s Lighthouse test on a phone.
Google searches
18 searches in Springfield, IL and Chatham, IL, such as “furnace repair springfield il” and “ac repair near me”. Your site was in the top 10 for 5 of them.
AI answers
12 answers from Perplexity and Claude to questions like “Who should I call for furnace repair in Springfield, IL?”. Your business was named in 0.

Search results and AI answers vary by place, person and day; these are a snapshot from October 6, 2026, to measure against next time.

See the evidence: every search, AI question and speed measurement

Google searches

Search	Where	Your position	Map results	Top results
furnace repair springfield il	Springfield, IL	Not in top 10	You’re in them	capitalcomfort.example, lincolnlandhvac.example, yelp.com
ac repair near me	Springfield, IL	#4	You’re in them	capitalcomfort.example, coolrightair.example, angi.com
duct cleaning springfield	Springfield, IL	Not in top 10	Shown, without you	cleanairspringfield.example, capitalcomfort.example, yelp.com
water heater installation chatham il	Chatham, IL	#7	None shown	lincolnlandhvac.example, homedepot.com, capitalcomfort.example

AI questions

Question	Answers sampled	Named you
Who should I call for furnace repair in Springfield, IL?	4	0
Best heating and air company near Chatham, IL	4	0

Phone speed test (Google Lighthouse)

Performance score: 34 / 100
Main content loaded: 9.2 s
Time blocked by code: 640 ms
Layout shift: 0.12

Tested page: https://prairieheating.example/

What happens next

A 15-minute walkthrough, then it’s your call

1
We walk through it together
Fifteen minutes on the phone or a video call. Bring questions; we’ll show you where each finding comes from.
2
You decide
Fix it yourself, hand it to your current provider, or have us do it. The report is yours either way.
3
We check again
Every plan includes re-inspections, so you see what moved from failed to passed.

The plan we recommend

Growth works through this report two improvements a month, starting with the three fixes above, and re-inspects every month so you can watch each check move.

Your first 90 days, as we’d plan them

Month 1
Measure and fix the quick wins
- Make the phone number tappable
- Track calls and form requests
- Fix 3 broken links
Month 2
Build what’s missing
- Add a page for each service you offer
- Speed up the homepage on phones
Month 3
Grow visibility and measure
- Give AI assistants a reason to name you
- Re-inspect and compare against this report

A proposed order of work based on this inspection, not a promise of results. Each month covers the plan’s scoped work; anything beyond it is agreed and quoted first.

Growth
$499 /month
Steady, measurable improvement every month.
- Everything in Care
- Re-inspection every month
- Google Business Profile & local search
- Two scoped improvements a month

Keeping your current web provider, or fixing things yourselves? Advisor keeps checking the site and tells you what to fix next.

Advisor $99 /month

Want one of these for your business? The inspection is free, with no obligation and no sales pitch.

Book a free inspection Back to the homepage

Every mark comes from your live site and real search and AI results, measured October 6, 2026. Prices are current as of this report. Hitchings Creative · www.hitchings.co