About

Who does the inspecting.

Hitchings Creative is one person, based in Central Illinois: the same person who inspects your website does the work, and is the one you talk to.

Nathan Hitchings, founder of Hitchings Creative

I'm Nathan Hitchings. I've spent 16 years building software and leading engineering teams, so I know how websites are built, kept running and measured, not just how they look. Now, from Central Illinois, I put that experience to work for local businesses anywhere, explained in plain English.

I built Maestro, the tool behind every inspection, so the findings come from real data rather than guesswork. You won't get a ticket number or a rotating account manager: you work directly with the person doing the work.

Nathan's engineering background

How we work

Four things you can count on.

  • Evidence first

    Every recommendation traces back to something we measured, and every number is labeled as measured data or our estimate.

  • No ranking guarantees

    Nobody honest can promise first place on Google. We promise the work and show you what moved.

  • Ranked by what it costs you

    Problems come in order of what they’re costing your business, so the first fix is the one that matters most.

  • You own everything

    Your domain, content and accounts stay in your name. Plans are month to month, with 30 days’ notice to cancel.

Example inspection tag for Prairie Heating & Air: verdict "Room to grow", fix first: phone # at top of every page.

Ready to take a look?

Start with a free inspection.

No obligation. You’ll get a written report and a short call to go over it.

Book a free inspection